Once logged in, click 'New Campaign' and select 'Social Unlock'. Select 'Spotify: Pre-save' under Type. Show.co will ask you for the URI for your release. Here's another article that explains how to obtain the Spotify. Create a pre-save campaign A pre-save campaign lets you share a link with your fans which will let them automatically add your track or album to their library or to a playlist of their choice on its day of release. This is a great way of boosting numbers on Spotify and crucially gaming the platform’s algorithm. Spotify is a digital music service that gives you access to millions of songs. Spotify is all the music you’ll ever need. Listening is everything - Spotify.

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Spotify has rapidly risen to become the biggest overall earner for musicians releasing their music on digital streaming platforms. So it’s essential that you squeeze the most you can out of this vital platform. That means understanding its ins and outs, getting to grips with its functionality and having a proper marketing campaign for pushing your releases on it.

Follow our guide to getting your music heard on Spotify and you’ll give your music the best shot at success possible. We’re focusing here on specific tips for things you can do within the Spotify ecosystem rather than general advice on how to promote your Spotify releases through external channels. For more tips on how to promote your music across all channels, check out our guide to self-promotion for independent artists.

Set up your Spotify For Artists account

Before you do anything else, get yourself set up with an artist account at Spotify For Artists.

This gives you access to a comprehensive dashboard of tools and statistics that will help you understand more about how your music is streamed on the platform and give you extra functionality. Once you sign-up and claim your artist profile, it can take a few days for access to be granted. For a comprehensive guide to accessing & editing your Spotify artist page, read our Spotify For Artists Guide.

Let’s go through the different sections of the dashboard:

• Home: gives you an overview of your stats, your most popular songs, and crucially which playlists your tracks are getting the most plays from
• Catalog:a deeper dive into your stats, and the place where you can submit tracksto Spotify’s editorial team
• Audience:details on your demographics – who is listening, how and where from
• Profile: change your profile artwork and your featured release or gig

You can also add team members to your profile by clicking on your profile pic in the top left of the dashboard. If you have a manager, a band mate or anyone else who helps you with your music career, you can add them here and give them access to your account.

If you have multiple artist names or projects which you release music under, you can also claim other artist profiles and link them to the same Spotify For Artists account. To do so, just press the + icon when you click on your profile pic in the top left of the dashboard.

Submit music to Spotify’s editorial team

Spotify’s upcoming release submission tool allows you to submit one track from your upcoming release to Spotify’s team of in-house playlist editors. These in-house playlists are pretty much the biggest generator of plays on the platform, and getting your track included on one can generate some decent revenue.

Check our comprehensive guide on how to use Spotify For Artists’ playlist pitching tool for a step-by-step guide to using it.

Pitch your music to Spotify user playlists

There are lots of big Spotify playlists created by users that also generate lots of plays for tracks they feature. Spend some time searching for different terms that are relevant to your release — like genre, style or specific lyrical themes — and make a spreadsheet of the URLs for each relevant playlist along with a description of it. You can also use Spotify For Artists to identify playlists that have already supported your music and will hopefully be up for supporting you again in the future.

Next comes the tricky part: contacting the playlist owners. Most of these playlists don’t include their contact details in the description of the playlist. There are a couple of ways you might be able to find a way to get your music to them, though.

First off, try googling the name of their playlist and see if they have any other channels. Some of them have Facebook, Instagram or SoundCloud channels where they may list their email or where you can send them a DM.

Then there’s also SubmitHub, a clever platform that helps playlist owners receive and organise submissions. Some playlists will let you submit tracks for free, but many will ask for a small fee to cover their time for checking and/or posting the track. You will receive a limited number of free submissions a month so choose your targets carefully. The great thing about it is that you can sort through playlists by genre and by follower count, and you can add information about other artists your track sounds like to help the playlist owners sift through the many submissions they receive

Promote your tracks via your own playlists

While it’s a much slower process to gain any traction from, starting your own Spotify playlist can give you a good platform to push your releases on in the long term. You could either create a ‘current faves’ playlist which you push to your fans and include your tracks on, or create a playlist that’s more focused around your scene or style that you think other people may search for. Either way, you’ll have to cross-promote the playlist on your other channels and ensure you keep it fresh with new selections. In time, you could end up with a valuable platform to promote both your releases and those from other artists you want to support.

Create a pre-save campaign

A pre-save campaign lets you share a link with your fans which will let them automatically add your track or album to their library or to a playlist of their choice on its day of release. This is a great way of boosting numbers on Spotify and crucially gaming the platform’s algorithm. When its algorithm — and its editorial team — consider which releases to boost and add to playlists, they are looking for both high first-day stream counts and high stream-to-save ratios. Pre-save campaigns boost both of these numbers. There are a number of free-to-use pre-save tools, such as feature.fm and presave.io.

You can create pre-save links as soon as your release is loaded into Spotify’s system. The best way to know when you are able to do this is to keep checking your Upcoming tab in the Catalog section of artists.spotify.com from around 4 weeks out from your release date. Once it’s there, you should be able to find it in the pre-save service’s search bar when setting up your release.

Promote your pre-save link alongside video teasers or audio clips of your release or the artwork itself. Read our guide to self-promotion for independent artists for more ideas on how to push your pre-save link, and make sure to go through our suggested Release Checklist and explore all possible avenues to promote your release.

Feature your new release on your Spotify profile

Don’t forget to make your profile page work as hard for you as possible. You can customise it at artists.spotify.com as mentioned above. Once there, you can choose to feature any of your releases (or playlists) for two weeks. It’s a great way of drawing people’s attention to a new release when they land on your profile, or whichever you want to push at a given time. You can also use it to highlight upcoming gigs when you integrate Songkick’s gig listings service.

Make sure you keep on top of new developments on Spotify. Signing up to their newsletter at newsroom.spotify.com can be a great way to be the first to hear about new updates to their platform.

Want to make your Spotify profile work harder?

Presave to Spotify campaigns are our most popular recent application category. Driven by the availability of our Presave Platform, and the flexibility and resources it provides, we continue to power a growing number of presave campaigns. Here are some recent examples:

This was a Pre-save campaign for Norwegian band Highasakite and their new single “5 Million Miles”. The campaign is located at http://presave.tweematic.com/highasakite-spotify. Our Spotify Pre-save platform has traditionally powered album and EP Pre-save to Spotify campaigns but Single Pre-save campaigns are definitely on the rise. More about this campaign here.

We recently launched a Presave to Spotify Campaign for COIN’s upcoming album “How Will You Know If You Never Try” at http://presave.columbiarecords.com/coin/. More about this campaign here and here.

This is a recent Presave to Spotify campaign for Sony Music artist Russ built on our Pre-save platform. Fans are able to connect on Spotify, follow the artist and pre-save the upcoming album on Spotify once it is available. See more about it here.

This is another Presave Campaign for Client Sony Music Entertainment, this one for RCA UK artists Nothing But Thieves. You can participate in the Presave to Spotify application at http://presave.rca-records.co.uk/nbt/
This particular presave application asks fans to connect and follow the artist (and their official playlist) in order to pre-save upcoming music from Nothing But Thieves. You can find out more here.

This is an interesting campaign we did for Word label artist Sarah Reeves because it represents both a power trend and the power of our pre-save platform. Prior to the release of her new single “Nowhere” we powered a Presave to Spotify campaign for Sara Reeves. After the release, we simply turned the switch and turned the “Presave” into a “Save” campaign. See more about it here.

This is an example of another Presave to Spotify campaign for the Vandoliers upcoming album “The Native”. This pre-save uses one of our standard (demedium) templates on our Pre-save Platform but also adds sweepstakes support to improve the overall efficiency of the campaign. We are big fans of giving users an incentive to pre-save an album, EP or single. Click here for more info on this campaign.

Lee Brice Pre-save to Spotify

This Pre-save to Spotify campaign is for Curb artist Lee Brice’s upcoming single “Boy”. We continue to drive a growing number of single pre-save campaigns (versus album or EP campaigns). This is another good demonstration on how quickly and widely pre-save functionality is being using by music labels to promote all types of projects. See more on this campaign here.

This is another great example of a Pre-save to Spotify campaign on our Pre-Save Platform, the latest addition to our growing inventory of Spotify applications. Click here to see more about it.

Lea Michele Pre-save to Spotify

Spotify Ad Campaign

This is a recent Pre-save to Spotify Campaign for Columbia Records artist Lea Michele. Our versatile and flexible Pre-Save to Spotify platform provides record labels with a broad range of pre-save options and approaches. See more about this particular campaign here.

Presave to Spotify campaigns allows users to connect on Spotify in order to follow an artist and “pre-save” their upcoming album or single on Spotify. What this means is that once the single is available for streaming, it will automatically get added to both their Spotify library plus a Spotify playlist. While most pre-save campaigns focus on albums, this rather successful campaign was used to help launch a new single from 300 Entertainment’s Cheat Codes. See more about it here.

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